5 ways to make your TripAdvisor property page attract families

When you update your TripAdvisor property page, you maximize your business’s visibility when travelers are looking for places to stay. If the traveler in question is a parent planning a family vacation, you can optimize your listing to convert them into guests. What you include in your property description, photos, and videos can send a strong family-friendly message, so consider these suggestions in each section of your listing:

Don’t skimp on the description section. Beyond a general overview, dedicate a paragraph to what’s offered to families. Include any awards, accolades, or positive mentions in family magazines or on family travel websites. Also, mention if your property is across the street, or within a five-minute walk, of a popular amusement park, zoo, beach, or public park which children would enjoy.

Customize the bar of amenity icons for your property so that the first ones to appear are those that mean the most to families. These include: free breakfast, swimming pool, kids’ activities, kitchenette, suites, beach, and shuttle services.

Make sure the photos you upload speak to families. Parents want to see photos of large, clean guest rooms, and restaurants or dining areas that aren’t too “fussy.” This is also your chance to show off your swimming pool, beachfront acreage, and playground. Also include photos of your family programs, such as kids’ clubs, or mascot character meet-and-greets.

In addition to the places featured in the photos, the people in the photos are also important. Parents want to see children having fun. The message you send is that your property welcomes children, and offers programs and amenities that cater to them. Candid photos work well too, because they convey authentic experiences.

Special Offers
If you have a TripAdvisor Business Listing, use this box to promote your family-oriented packages, especially “children stay free” or “children eat free” deals. Other valuable family offers include tickets to local attractions, free parking, and upgrades to suites.

Once you have created a family package or Special Offer with a compelling name, like “Fall into Family Fun at the Fairmount,” use the Announcement section to make it stand out. Time these announcements to appear six weeks to three months prior to the promotion’s start date. Keep this time frame in mind when offering special deals for summer break or other school vacation weeks, like the week between Christmas and New Year’s Eve.

Mobile Upgrade
Millions of travelers use the TripAdvisor mobile website and mobile app every month. Many of these planners are busy parents who are checking their devices for deals while they’re on-the-go, waiting for their kids to finish football practice or a dance lesson. If you’re not sure the market is there for your property, track it. Offer a deal that’s only available through TripAdvisor, and give it a code of “MOB,” or similar, so you can quantify the resulting mobile-generated bookings.

Finally, remember to respond to reviews
The ability to respond to reviews of your property – both positive and negative – is an important tool which you should use if you want to attract families. It’s especially important to address any negative reviews relating to families or children. Parents make travel decisions based on word of mouth, so positive feedback is worth its weight in gold.

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